Client: Bell's Brewery

Task: Capture the attitude and creativity of the Bell's Brewery Seasonal lineup in a tetraptych format using pertinent design, photographic and hand-drawn elements.

Bell's makes four seasonal beers. Oberon, Best Brown, Winter White and Smitten, each of which needed to embody the season they exist in. Hand drawn components were mixed with photographic and design elements with one goal in mind; make a series that shows off the eccentric and seasonal nature of each beer while tying them together into a thematic whole: resulting in Bell's highest selling poster series. 

I made many different pieces of POS to compliment this seasonal campaign. First and foremost was the 5L mini-keg. Digital and social graphics drove awareness beyond what we could do with physical pieces.